BUILDING A MOVEMENT TO TACKLE CHILD HUNGER

The means testing of free school meals in England falls far short of meeting the needs of struggling families. This results in millions of children experiencing hunger at school. The campaign, backed by the NEU and supported by Zarah Sultana’s Free School Meals for All bill, calls for every child to get a hot healthy meal at school.

At Small Axe we designed a visual identity that would engage and mobilise thousands of supporters. Creative was strategically deployed to pressure adversaries, drive empowered actions,  and keep up the momentum needed to win change for children and families.